Tonight marks the beginning of San Francisco’s Official 2011 Fashion Week with the San Francisco Fashion and Merchandise Alliance, where all the creative faces of the local fashion scene will get together to launch the week long festivities to include all the gorgeous neighboring people, loads of libations, and (of course) plenty of eye-catching clothing design.  Be [...]

The end of SFFAMA’s “San Francisco Fashion Week: The Reinvention” took place the last Saturday of July. Although located in the same venue as Part One,(the Vitaminwater Social Club) the atmosphere was that of a truly unorthodox aesthetic. Day Two/Part Two: of SFFAMA’s San Francisco Fashion Week was exclusively Avante Garde. Creative designers seduced fashion-philes with custom apparel creations that could [...]

If anyone knows how to throw a two-day fashion event, in the heart of one of the most beautiful cities in the world, it’s the folks of SFFAMA. (The San Francisco Fashion and Merchants Alliance) “The Reinvention” brought together the eager, color-lusting, silhouette-coveting fashion scene of San Francisco, by delivering a high power, high-energy , [...]