That little extra “oomph!” for your hair has never been so much fun and so eco-friendly! 

Privé Salon and Products have expanded their innovative eco-friendly Concept Vert hair care line with the launch of Concept Vert Volumizing Froth. Ideal for all hair types, add a little exotic rejuvenation and antioxidant rich ingredients to your routine with Concept Vert Volumizing Froth’s Amazon Acai and Babassu Oil. The styling concoction leaves hair nourished and protected, leaving your hairstyle soft to the touch and manageable and all while providing incredible body, volume and definition. Of course, it being oh-so eco fabulous, it’s also free of parabens, artificial ingredients, and has never been tested on animals. It comes in a non-aerosol mousse which reduces waste, protects the environment and packaged in a container designed to be recycled and hold more than other leading salon brands.

Not only is this product great for hair and great for the environement, it’s absolutely fun!!! You haven’t seen any mousse like this yet. It starts out in a liquid form but in five seconds, after rubbing a dime size amount between your palms, the product froths and fizzes into the mousse consistency that we are all familiar with. Like magic. My inner-child was beaming with giddy-amazement.

Privè’s Concept Vert Volumizing Froth retails for $24 and will be available at elite salons and spas nationwide July 2010. Visit www.priveproducts.com for where to find Prive’s Concept Vert products near you.