Archive for the ‘SFFAMA Inc’ Category

Officially called Fashion’s Night Out, September 8 was more than abundant with boutiques, department stores, and more filled with preparations and events to woo and serenade the fashionistas and stylistas into their splurge-worthy domains.   I started my rendezvous at 5 Claude Lane, where the people of SFFAMA (the San Francisco Fashion and Merchandise Alliance) asked me to help host their completely banging and packed (and my personal favorite of the night) Fashion Racked Trunk Show where ladies and gents could shop and sip wine, cocktails, and sample tequila ice cream, for most the night. A few of my local Bay Area favorites were present to show off their wares. Gorgeously fun accessories by Work Play Date, (above) adorable and dainty staples by White Petals, edgy and sophisticated styles of Homme by Dahae Elyse Kim, and funky men’s undergarments by Victor’s Promise were amongst the variety.

Of course, running into my favorite fellow bloggers is always a blast, too. Molly of Rabbit Foot Fern (above with me) and Jacyn of Sugar Lips Lifestyle Tips were there hosting the event as well.(Heart those girls!) I didn’t want to miss a thing, so me and Molly snuck off towards the shopping centers to see what was going on over there. The Westfield was having a massive specials and discounts extravaganza which included an arsenal of their stores, from Betsey Johnson to Madewell, and we had VIP access to The Dome, which held a sweet spot where shoppers could rest and relax, drink cocktails, eat sample size servings from Lark Creek Steak, Straits, Cupola, and feast their eyes on supermodels walking around, sporting wearable art.  As we headed back to 5 Claude Lane, we stopped by Neiman Marcus to ogle the emerging designers from Academy of Art University, there was one very different and incredibly impressive designer on every floor!  Lastly, I ran into the fabulous crew of ShopNear.me where we talked fashion, fun, and stopped by to sip a few last cocktails before calling it a night, at Ben Sherman (they had cranberry vodkas) and Mango. (Champagne!)  All in all, Fashion’s Night Out isn’t just a night to celebrate style, it’s shopping alongside drinks, great friends, and fabulous discounts… It’s a night where the simple art of shopping brings itself to an entirely new level of sophistication, enhancing unforgettable memories with extraordinary people and supporting astonishing style.

Tonight marks the beginning of San Francisco’s Official 2011 Fashion Week with the San Francisco Fashion and Merchandise Alliance, where all the creative faces of the local fashion scene will get together to launch the week long festivities to include all the gorgeous neighboring people, loads of libations, and (of course) plenty of eye-catching clothing design.  Be prepared to feast your delights on local designers in emerging, couture, and avante garde runways. There will be FREE technology workshops located at the Apple Store on Stockton and Market and for those of you aspiring to be fashion bloggers in the big ol’ interweb world, a Fashion Blogger Connect/Trunk Show where yours truly, alongside Alison Messenger of Eclectic ala Mode and Amy Gilmer of BBDO will be speaking and mingling at. (Stop by and say hi!) If you  can’t make it to the Industry-only invite event tonight at Wix Lounge, hurry and pick up your tickets to any can’t-miss fashion show of your choosing. It’s bound to be an amazing week of Bay Area beauty and bubbly. All the events will be held in different location around the city so be sure to double check your tickets and the event page for any changes. Below is SFFW’s schedule of events:

[ ATTN: TICKETS ARE VERY LIMITED. TICKETS ARE NON-REFUNDABLE. DRESS CODE IS ENFORCED (NO JEANS OR SWEATS). ONLY APPROVED PHOTOGRAPHERS/VIDEOGRAPHER​S ARE ALLOWED TO COVER THIS EVENT. TAKE PUBLIC TRANSPORTATION. PRESENT YOUR TICKET AT THE DOOR. ]

MON – 08/08 – SFFW 2011, Opening Party/ Industry Event, INVITE ONLY – RSVP @http://sffama.ning.com/eve​nts/san-francisco-fashion-​week-tm-2011-opening-party​-industry-event-p

TUES - 08/09 – Social Media Workshop, Pigment Cosmetics, Buy Tix Online @http://sffw2011socialmedia​workshop.eventbrite.com/

WEDS - 08/10 – Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tix @ http://www.efactor.com/sff​ashionweek

THURS – 08/11 – Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm, CASH BAR, Fashion Exhibit is week long, Free. RSVP @http://www.facebook.com/ev​ent.php?eid=17821287557852​5

FRI – 08/12 – Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited @ http://sffw2011runwayone.e​ventbrite.com/

SAT – 08/13 – Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited Limited, Buy Tix Online @http://sffw2011runwaytwo.e​ventbrite.com/

SUN – 08/14 – Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited @http://sffw2011runwaythree​.eventbrite.com/

M/T/W -– Apple Workshops
08/08-08/10 – Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm @http://www.apple.com/retai​l/sanfrancisco/

ALL WEEK — 08/08-08/14 – Fashion Exhibit, 5 Claude Lane, SF @http://www.5claudelane.com​/

VIEW THE WEEK of ‘SAN FRANCISCO FASHION WEEK 2011′ @http://sffw2011week0808to0​8142011.eventbrite.com/

SAN FRANCISCO FASHION WEEK ™ 2011 – http://www.sanfranciscofas​hionweek.net/

Don’t forget to follow @miratorres to see what I’m up to and for future articles/events in San Francisco.

I will be one of the lovely eight hosts at The 2^nd Annual Beauty Expo tomorrow evening at Pigment Cosmetics.  Join us for an a fun night of workshops, networking, and goodie bags for the first 20 people! To get the entire agenda of the event, you can RSVP on the Beauty Expo facebook event page by heading over to: http://www.facebook.com/event.php?eid=109055139180166

Lots of fabulous and fashionable San Francisco style favorites (from stylists to blogger and mor) will be all be under one roof. Refreshments and snacks will be available for all. Details are below:

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents

THE 2ND ANNUAL BEAUTY EXPO

• Date: May 28th, 2011, Saturday
• Time: 5:30PM Door Opens / 6:00-8:00PM Workshops / 8:00PM Styling Competition
• Location: Pigment Cosmetics, One Market Street, San Francisco
• San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.

The Beauty Expo is divided into three segments.  The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.

Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq with Kate Knuvelder’s jewelry collection, before the winner of the styling competition is announced.

EVENT HOSTS:

1. Mira Torres @ http://thebeautybohemian.com/
2. Catherine Kallessis @ http://www.pigmentcosmetics.com/
4. Charmaine Adrina @ http://sffama.com/
5. Jessica Schoefer @ http://www.sffashiontv.com/
6. Stephanie Williams @ http://www.SFFFASHION.tv
7. Oliver Lorenz  and Dino Ynostroza @ http://www.fordiedinosaurs.com/
8. Andrea Igreja @ http://myfashionportifolio.blogspot.com/

This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.

For further inquiries, please contact SFFAMA’s Founder Owen Geronimo atcontact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/or visit http://thebeautyexpo.com/

See you there! Don’t forget to follow me on http://www.twitter.com/miratorres

If only I could be in four places at one time. Tomorrow is going to be a fashion and art fest, as a lot of San Francisco’s boutiques, stores, and venues have decided to plan their fun and fashion-filled afternoons all at the same time. So, if you don’t have plans tomorrow and would like to enjoy some sensational clothing discounts, visual stimulation, networking and fun, be sure to scan my list below to learn the who, what, and where to be for a memorable artful or fashionable Thursday the 19^th.

Rachel Roy at Macy’s Union Square
Meet Rachel Roy as she unveils the most coveted items for Spring. Check out her favorite pieces from her Rachel Rachel Roy line, exclusively at Macy’s. To reserve your spot, RSVP by calling: 1-800-786-2665 or visit macys.com/events

WHEN: Thursday, May 19th from 6:00- 8:00 pm

WHERE: Macy’s Union Square, Impulse Department, Level 3

DETAILS: Enjoy an informal fashion presentation, music, refreshments and a gift with your Rachel Rachel Roy purchase.

Banana Republic After 5 Shopping event

Banana Republic is kicking off the start of summer by hosting a special After 5 Shopping event!

WHEN: Thursday, May 19 from 5:00-7:00pm!

WHERE: 256 Grant Ave Store

DETAILS: Come celebrate the warmer weather and receive 25% off purchases of $100 or more.

Need a little help planning your summer wardrobe? Banana Republic is partnering with personal style bloggers to host this special After 5 event, and to help you choose stylish pieces for the summer. Get insider styling tips from style favorites Aimee from “Song of Style” and Laura from “On the Racks.”

To add to the excitement, Banana Republic is partnering with Virgin America to offer eight lucky winners round-trip airfare and a four day, three night stay at The Mondrian Hotel in Los Angeles . One winner will be announced that night from each participating store location.

For more information on Banana Republic’s After 5 event, visit BananaRepublic.com/After5 or “Like” them on Facebook by visitingFacebook.com/BananaRepublic. You can also follow the conversation on Twitter with #BRAfter5.

SFFAMA (San Francisco Fashion and Merchandise Alliance) Fashion Mash-Up: The Business of Local Designers

Aspiring fashion designers and industry professionals can enjoy and learn new things from an interactive discussion panel of experienced individuals.

WHEN: May 19, 2011, Thursday, 6-9PM

WHERE: Pigment Cosmetics, One Market Street (Studio 2), San Francisco, CA

DETAILS: $5 for SFFAMA Members/ $10 for Non-Members

The FOURTH annual 20×200 Bay Area Collectors’ Confab

Hosted by our friends at Chronicle Books in San Francisco. Art collectors will enjoy the incredible selection of art from local and nationwide artists. Space is limited, so make sure you RSVP to rsvp@20×200.com.

WHEN: Thursday, May 19th | 6:00 to 8:00 p.m.
WHERE: Chronicle Books | 680 Second Street (btwn Brannan + Townsend) San Francisco, CA

DETAILS: Many local  awesome artists will be in attendance. Plus, it’s a great opportunity to meet a few of the very fine people from team 20×200. There will be a special selection of prints in sizes big and small, presented in custom mats + frames and ready for you to purchase right then and there.

It’s been taking a few moments for me to really get back into the scene of events and things. (Sorry for the hiatus.) After an extremely busy Holiday, filled with both fashion and family, it still feels like I need a vacation from my own vacation… But, maybe a little taste is all I need to get back in the zone. I’m breaking myself back into the events scene with the SFFAMA Inc. “Fashion Feud: Part One.”

Tonight, Tuesday, January 11, 2011, Scion and the San Francisco Fashion and Merchandise Alliance is hosting the San Francisco “Fashion Feud” at the Rickshaw Stop on Fell St. Sex + Design Editors, Maggie Alhadeff (of Mimosas in Bed) and Stacy Lee, (of Fashionablee) will be judging the face-off between designers Crystal Hermann and Mary M. Yanez. Starting at 7:00 PM, designers, models, and Pigment Cosmetics will be “feud-ing” their fashion, style, and beauty skills during a fierce competition that will reward only the best of the best.

This is a FREE event open to the public so be sure to stop by to get your dose of San Francisco fashion.

See you there! Don’t forget to follow me on twitter @miratorres!

It was a good night, 11/18. Perhaps, the best Thursday night that I’ve had in a long time. Haha… Let’s just say, any night you meet some of San Francisco’s finest and fashionable minds, get a fully loaded $16 Long Island Iced Tea, and run into a sexy pack of Prada model man-wolves,  it’s going to be a fun San Francisco memory to remember…But details for that will be for another post, which might be a little TMI, even if nothing really happened. (FYI:  I’m married. Serious meh! But I’d never wanna ruin a good thing over nothing.)

Anyways, the important part of the night was the Mash-Up. It was such an interesting and exciting panel. Everyone had something fantastic to contribute and each of us had individual styles and personalities that really made the entire discussion a worth-while experience as a whole.

Here are few tips that I jotted down (not exact words)  for aspiring bloggers out there:

• Share your voice! There is enough space for everyone on the internet.
• The fastest way to get a following is to start a facebook fanpage with a vanity URL. (Siv Lam of Jcrewaholics.com)
• Tumblr is an easy way to get your blog started. It can also be synced to your facebook and twitter account. (Maggie of Mimosasinbed.blogspot.com)
  
• For OOTD (Outfit of the day) posts, don’t struggle with a tripod, have other people take your pictures for you. (Christina pr ProFreshStyle.com, and Avalonne from Thegirlfromhkldnsf.com, have friends and family giving them a hand.)
• Don’t be afraid to document everything! . Our blogs/voices will be the documentation of this generation and when future generations want to look back for inspiration it will be our blogs that will be deemed “vintage.” (Ranier of TheFalco.com)
• Share the load! If posting regularly isn’t easy, look for other interested writers with the same passion and writing style as you to help contribute to the site in exchange for exposure. (Nicole of StyleBust)
• Find your “niche” and stay true to it. Look for sponsors and article ideas of things that you personally like and will wear. Once you have a common subject, the easier it will be to maintain posts and followers. (Joanna of 360fashion.net)

Check us out below enjoy the pictures!

1- Avalonne Summers – The Girl From Ldn, HK & SF @
http://www.thegirlfromhkldnsf.com/
2 – Christina Topacio – PRO FRESH STYLE @ http://www.profreshstyle.com/
3 – Maggie Alhadeff – MIMOSAS IN BED @ http://mimosasinbed.blogspot.com/
4 – Mira Torres – The Beauty Bohemian @ http://thebeautybohemian.com/
5 – Nicole Lindgren – STYLE BUST @ http://stylebust.com/
6 – Ranier Falco – The Falco @ http://thefalco.wordpress.com/
7 – Siv Lam – JCREWAHOLICS @ http://jcrewaholics.com/

Moderator: Owen Geronimo of SFFAMA @ http://www.sffama.net/
with guest Joanna Riley of 360 Fashion @ http://www.360fashion.net/

Photos By: Del Geronimo @ http://www.delgeronimo.us/ and http://nicholealbright.com/

A big “Thank You” to Owen Geronimo for putting together such an amazing panel and letting me be a part of it.

And another big thanks to these two fabulous photographers for taking some extremely wonderful pictures to document the event:

Del Geronimo @ http://www.delgeronimo.us/ and http://nicholealbright.com

Stay posted with the next SFFAMA Inc. Mash-Up by following @sffamainc or me at @miratorres!

And now for some real vanity…

Whenever there is a huge event, I usually post up a pic stating the products I used. This becomes my “Face Value” Post.  This was my look at the recent SFFAMA Inc. Fashion Mash-up Forum: Why Blog ABout Fashion?

(Picture courtesy of Del Geronimo of www.delgeronimo.com)

• Foundation: Smashbox’s High Definition HealthyFX in M1
• Lipstick: MAC’s Lovelorn
• Blush: BareMineral’s blush in Precious Pearl
• Bronzer: E.L.F.’s Studio Countouring Blush Duo Bronzer
• Mascara: Bourjious Maxi Franger
• Liner: Smashbox’s JetSet in Jet Black

I was actually having a really bad skin day that day. Thank heavens for concealer, great lighting, and awesome photographers!

xoxo,

Mira

p.s. Had to Photoshop the massive eye bags. Just because I never sleep doesn’t mean I have to look it.

I am so honored to be part of the next SFAMA Inc. Mash-Up which will be going down tomorrow at 5:30 pm at Pigment Cosmetics. The ladies on the forum are so awesome and I, honestly, have  some serious girl-crushes on the ones I have met. I’m hoping to see  you all there and meet a few new faces. If you have ever had any question about how to start your own blog, what goes on behind the scenes of a blogging lifestyle/profession, or just want to meet your favorite online ladies in the flesh, this event is a must-go-to event. And if you’re riding solo, don’t you worry, we’re all super nice and extremely approachable. Plus, there’s an after-party at the Clift Hotel… Cuz that’s just how we, the SF fashion peoples, do. What what. Keep reading for the details:

Featuring  Esteemed Speakers:

1.  Avalonne Summers – The Girl From Ldn, Hk & SF 

2. Christina Topacio – Profresh Style

3. Maggie Alhadeff – Mimosas In Bed

4. Mira Torres – The Beauty Bohemian

5. Nicole Lindgren – Style Bust

6. Ranier Falco – The Falco

7. Siv Lam – JCrewaholics

• WHAT: Fashion Mash-Up: Why blog about fashion? 
• WHEN: November 18, 2010, Thursday, 5:30-8:30 pm 
• WHERE: Pigment Cosmetics, One Market Street, San Francisco (at Stuido 2 in the back) 
• ADMISSION: $5 for SFFAMA Ning Members, $10 for Non-Members
• Moderated By: Owen Geronimo
•  Co-Host: Joanna Riley-Weidenmiller