Cover Girl Goes Green
Sunday, 28 November 2010
According to WWD, Cover Girl will be launching an all-natural, synthetics-free, beauty line entitled “Nature Luxe.” With the aim to fulfill the beauty uprise and demand for lighter, natural, and healthier makeup, Procter and Gamble is hoping this line will appeal to both green goddesses and high-end/prestige cosmetic users.
Coming to your nearest drugstore Spring 2011, with mega-star Taylor Swift simultaneously launching her Cover Girl ads alongside the new line, I’m sure finding new consumers to try their latest all-natural beauty line isn’t going to be a problem. I, for one, cannot wait to see if it lives up to my own green beauty standards.